Competitors are here to stay, and the entertainment service industry is particularly quite competitive. For most businesses, the first thought that comes to mind is always how to best beat the competition, oblivious of the fact that every business can work together with the competition for mutual benefit.
Often times, client may come in to book for a service and for one reason or the other our company a not be in a position to attend to their needs. These are probably loyal clients that you would not wish to lose. What to do?
Fostering a good relationship with competitors and working closely together has the advantage of establishing a targeted referral system that works great for all parties involved. This means that, if you cannot engage with a client(s), then you can point them to another business that you trust to deliver equally great service. This gesture of goodwill towards a competing business will surely be reciprocated during other times when said business will also be unable to engage clients in business, which it will refer to your company. It is a win-win for all businesses involved.
The customers of course get to receive the service and will be even more grateful if the businesses to which you refer them to can match the standards of service they are accustomed to in their interactions with your business. Every customer will also appreciate the extra effort put into ensuring they are not inconvenienced by your business’ immediate inability to meet their needs. This will definitely communicate of the value you place on your clientele. Business-to-business referrals also create confidence among the customers in working with new companies.
Targeted business referrals work best when the companies involved share a common business culture and have similar business goals and objectives, and particularly as relates to their commitment to customer satisfaction. Businesses such as Perth Bouncy Castle Hire are optimizing this great business strategy with us by working with other local suppliers in the industry. When demand is overwhelming and the company is booked out or some units are out of service for maintenance and repair, the company will refer its clients to other suppliers in the area.
